The Bread Initiative: EU promotion of agricultural & food products

The Bread Initiative group, which we belong to through our European federation AIBI calls at the European level to also promote the added value of the consumption of wholegrain bread products within the framework of the new “Promotion programme regarding agricultural & food products”. This European promotion programme has been set up as an important tool towards the transition to a more sustainable food system. We believe that wholegrain bread products are part of it. 

Read the appeal from the Bread Initiative